The National Cyber Crime Investigation Agency (NCCIA) has issued official notices to five well-known Pakistani content creators — Rajab Butt, Anas Ali, Iqra Kanwal, Hasnain Shah, and Irum Mehmood — for their alleged involvement in promoting unregistered gambling and trading applications.
According to sources, these influencers have been directed to appear at the NCCIA regional office in Gulberg 2, Lahore, on September 15 at 11:00 a.m. to record their statements.
🚨 Repeated Summons Ignored Previously
The NCCIA highlighted that these individuals were earlier summoned twice but failed to appear for questioning. The latest notice warns that if they do not comply this time, their absence will be considered as having “no defense to present,” leaving the authorities with grounds to take strict legal action.
🎯 Allegations Against Influencers
The case revolves around allegations that these digital creators encouraged their audiences, particularly the youth, to invest in unlicensed mobile apps under the guise of gambling and trading platforms. These promotions reportedly resulted in major financial losses for ordinary citizens.
Authorities suspect that the endorsements were not random but rather a coordinated scheme designed to drive traffic and investments into these illegal platforms.
🛡️ NCCIA’s Official Stance
An NCCIA spokesperson stated:
“This inquiry is part of our broader mission to ensure a fair legal process against those who misuse their social media influence for unlawful financial promotions. Public trust and protection against fraud remain our top priorities.”
The agency reaffirmed its stance that digital creators must act responsibly, as their endorsements significantly impact public decisions, particularly when it comes to financial matters.
📌 Broader Implications
This development has sparked a debate within Pakistan’s digital creator community about the ethical responsibility of influencers. While social media has become a powerful platform for marketing, experts argue that promoting unregulated financial products exposes vulnerable audiences to exploitation.
Industry analysts believe the NCCIA’s move could set a legal precedent for how influencer marketing is regulated in Pakistan, especially in the financial and trading sectors.
